Kindle MatchBook

Amazon is offering writers the chance to make more money from their books with Kindle MatchBook. Kindle MatchBook offers buyers the opportunity to buy the Kindle version of a book at the same time that they purchase a printed book - something that should help writers increase their sales.

The new programme began in early September; since the launch more than 700,000 sellers have signed up.If a writer has their work published on Amazon, they can visit the site and see which of their books qualify for the MatchBook promotion.

In a press release, Russ Grandinetti, Vice President, Kindle Content., said:

“It’s been great to see the positive response to MatchBook from both readers and publishers.”

“MatchBook enrollment has grown from 10,000 to 70,000 titles in just a few weeks and we expect it will keep expanding rapidly in the months ahead.”

As detailed in the press release, the features of Kindle MatchBook include:

• Kindle editions at a great price: Amazon customers who purchase or have purchased qualifying print books can get the Kindle edition for prices that are $2.99, $1.99, $0.99, or free.
• For book purchases dating back to 1995: Print purchases all the way back to 1995—when Amazon first opened its online bookstore—will qualify once a publisher enrolls a title in Kindle MatchBook.
• Easy discovery: Readers can easily look up their entire print book order history to discover which of their past purchases are enrolled in Kindle MatchBook.
• Popular Kindle-only features: As with regular purchases, Kindle MatchBook titles have unique features such as Whispersync, Popular Highlights and X-Ray.
• Read anywhere capabilities: In addition to Amazon’s best-selling Kindle devices, customers can download a free Kindle reading app for iPhone, iPad, Android tablets and phones, PC or Mac and start building their Kindle library today.